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Thursday, September 09, 2010
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News Orientsupporter.com Former O's player with an extraordinary project!

Former O's player with an extraordinary project!

Former Orient player, norwegian Bjørn Heidenstrøm, who played some games for The O's in the mid-90's, is doing som kind of extraordinary project. Bjorn cyles (and hoping for a lift) from Oslo to South Africa to collect signed football jerseys from all teams in all genre. All shirts shall be sewn together to form the world's largest signed footbal-shirt - a symbol of the football stands together and not forget the young refugees. 

Leyton Orient Supporters Club of Scandinavia recieved this e-mail about the project from Steve Hall, a friend of Bjørn, and wishes the former O's-man the best of luck:

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A Norwegian friend of mine is cycling from Oslo to South Africa.

Yes, you read it correctly. Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) is CYCLING from Oslo to South Africa!

Why?

Bjorn is looking to unite all those who want to see the world's largest football-shirt wave in the wind during the World Cup, South Africa, 2010. A group for those who believe that football is more than a 4-4-2.

Bjorn is cycling from Oslo to South Africa to collect signed football jerseys from all teams of all levels. All these shirts will be be sewn together to form the world's largest signed football-shirt - a symbol that all football stands together and does not forget the young refugees. He says, "We are creating the world's largest football shirt - a shirt and a symbol that is sewn together by the signed club-shirts. The Shirt symbolises the "football family standing together and not forgetting the small ones" It's top clubs, lesser clubs and even fans who sign their own shirts and become a part of the the big shirt - all are welcome. The project was tested in the summer 2008 and we have 187 signatures from professional, top, and smaller clubs. Celebrities from the music and movie world have also contributed as fans signed their favourite club shirts

The project is in co-operation with The Refugee Council (www.nrc.no) and their campaign: "Forget me not"

How?

The trip started from Oslo, Norway on 20 June and in the course of 10 months Bjorn will have visited over 50 countries. He cycles alone through the whole of Europe, as well as cycling and hitchhiking through Africa. The journey starts from the Nobel Peace Centre, Oslo and ends on Robben Island, Cape Town, South Africa. He is currently in London, England.

Excitingly, www.nettavisen.no (300,000 unique users daily) promotes the journey on their front page every day.Bjorn is sending content from all the countries, places and people he visits. This content ranges from the history, culture, tradition to the people and events, from the serious to the quirky, from the exciting to the exasperating!

How Can You Help?

(a) You could forward this to any press contacts you have. THANKS
(b) You could forward this to any contacts you have with ANY football club (great or small)
(c) You could forward this to ANYBODY who is a football or cycling fan
(d) You could even send a shirt direct to Björn
(e) You could meet him on his trip through the UK in August/September.
(f) He'd do a press-opp/photo call with you or your club and get you great coverage through Facebook, Twitter, blogs etc
(g) You can send Björn or me ANY ideas you have
(h) You can simply send a "Good Luck, Lycka Till,  Lykke til, Mucha Suerte or whatever" message, tweet, email etc  
.
He is looking to meet as many people as possible to meet him in the UK 5th August -18th September? Please contact Bjorn via www.theshirt2010.net
 
Enjoy this short video

NOTES:
Bjorn Heidenstrom (Norwegian; Bjørn Heidenstrøm) is an ex-professional footballer with a long career in Norway and England (Leyton Orient) He has worked with football as a hub for; marketing, media, values, Soccer Against Crime and Valerenga against racism. He will make content each day on the 10 month journey. He uses a handheld camera (video and still), mobile phone, a laptop and dictation. Photos and text published directly with mobile telephone as modem to PC. Video will be published where there is wireless/cable Internet.

Web: www.theshirt2010.net (English)
www.theshirt.no (Norwegian)
www.fanbase.com/Bjorn-Heidenstrom - check "articles"

I would be particularly grateful if you could make contact with YOUR club and ask for their help for your fellow Norwegian. We have found so far that warm contacts work 1000%
better than random emailing. THANKS 
 

Kind Regards
Steve Hall
Skype: vivaeuropa

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